Advising clients in the research, analytics, and technology industries on their strategies and products is difficult to generalize, because every client is unique, with their own history, assets, resources, capabilities, and market philosophy.
Tag: Product Management
Product Portfolio Strategy: Offense or Defense?
When building an insights or analytics product portfolio, is it better to focus on the portfolio’s offensive or defensive characteristics?
Neither.
This is a false dichotomy. A good portfolio strategy will strike a balance by using your products to acquire clients, undermine competition, and boost your brand (offense), while simultaneously protecting/growing margins, increasing client retention, and resisting downward pricing pressure (defense).
