Industry Associations by Segment
- Market Research
- Media Research
- Business Intelligence & Data Warehousing
- Analytics & Data Science
- Marketing / Advertising / Communications
ACEI, a non profit organization, was created in 2011 with the aim of involving companies seeking to improve and maintain the quality of market research in Colombia, determining common quality standards, and promoting serious and reliable work, governed by ethics and the laws of our country.
ADM Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. is a business association which represents the interests of private-sector market and social research agencies in Germany.
|AMAI (Mexican Association of Marketing and Public Opinion Research Agencies)
The AMAI is the only professional association in Mexico focused on business intelligence and social issues.
|America’s Research Industry Alliance (ARIA)
Americas Research Industry Alliance (ARIA) is an alliance of pan-American research associations established to support and improve the business and integrity of the market, opinion and social research industry.
Aneimo, Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública, is the association that brings together industry leaders, representing them in different social and professional areas, promoting development and ensuring that their work is done with high quality standards and following the codes of professional ethics.
The Peruvian Association of Market Research is a non-profit association that brings together market research companies and opinion pollsters for the promotion, development, protection, and defense of market research in Peru.
APODEMO was primarily established to promote trust in market research and opinion, from its users and the general public, and to contribute to the establishment of high standards and ethical codes of conduct defining for the sector.
|Asia Pacific Research Committee
The APRC is the prime network for exchanging information and knowledge on marketing research and related industries between the associations and societies in the Asia Pacific region.
ASSIRM is an association founded in 1991 that brings together the major Italian institutions of market research, opinion polls and social research.
|Association of Irish Market Research Organizations (AIMRO – Ireland)
The Association of Irish Market Research Organisations (AIMRO) was established in January 1993 to represent the interests of the Market Research profession in the Republic of Ireland.
|Association of Market and Social Research Organizations (AMSRO – Australia)
AMSRO’s mission is to position the industry for the benefit of members (market & social research organizations).
|Australian Market and Social Research Society
The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia.
|Bulgarian Association of Marketing and Opinion Researchers (BAMOR – Bulgaria)
BAMOR, the Bulgarian Association of Marketing and Opinion Researchers is a voluntary non-profit organization. The purpose of BAMOR is to promote the importance of market and opinion polls in solving real problems and making better decisions.
|CASRO Institute for Research Quality (CIRQ)
The CASRO Institute for Research Quality is a non-profit entity formed to provide audit and certification services globally to research firms in order to assess their compliance with the applicable components of ISO 20252 and/or ISO 26362 and make a determination regarding certification.
The CEIM was created in 1971 and brings together the leading companies in the market research industry in Argentina.
|Chunghwa Market Research Society (CMRS – Taiwan)
CMRS is a non-profit social organization, engaging in popularize the concept of marketing research and establishing its standard. The aim of CMRS is developing the theory and technology of marketing research, and therefore advancing the study and development of cultural innovation.
|European Federation of Associations of Market Research Organizations (EFAMRO)
Efamro represents the interests of market, social and opinion research in Europe. Its members are national trade associations for research businesses. Efamro was founded in 1992.
|International Association for Measurement and Evaluation of Communication (AMEC)
As the world’s largest professional body for communications research, media intelligence and insights, AMEC is the first point of call for communications and PR professionals to get expert, knowledge & advice.
|Japan Marketing Research Association (JMRA – Japan)
The Japan Marketing Research Association was established in 1975 in order to further the development of the marketing research industry in Japan and the world.
|Korea Research Association (KORA – Korea)
The Korea Research Association (KORA) was founded in 1992, with 10 charter-member research companies, to set and improve research standards and to establish an appropriate schedule of pricing for services.
LRSTA was established in 2011. One of the main objectives of the association is to contribute to Lithuania’s legal framework to improve and protect the rights of market researchers.
|Market Research Society Singapore (MRSS – Singapore)
A body that will unite research practitioners toward common goals the continued professionalism of the industry, cooperation among research organisations and the upholding of the highest standards of research and business ethics.
|Marketing Research and Intelligence Association (MRIA – Canada)
The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management.
|Marketing Research Society Malaysia (MRSM – Malaysia)
Organization which works to set and maintain professional research standards and practice, and to foster understanding, acceptance and value of marketing research within government, business community and the general public in Malaysia.
|Mongolian Marketing Research Association (MMRA – Mongolia)
Organization which works to develop the market research industry of Mongolia harmonising international professional standards and ethics and modern technologies and methodologies.
The MOA (Center for Information Based Decision Making & Marketing Research) is an association of companies and institutions, which engage in marketing research and marketing intelligence.
OFBOR, Organizacja Firm Badania Opinii i Rynku, is an association of research institutes, set up to monitor compliance with ethical standards and methodological studies and market reviews, as well as acting to improve the public’s trust in research.
The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice.
Works to bring together all people and organizations operating in the Indonesian market research industry together under a single platform, and to champion the cause of developing the Indonesian market research industry both domestically and internationally.
|Pharmaceutical Marketing Research Group (PMRG)
As the leading healthcare marketing research professional association, PMRG serves U.S. and global client researchers and service providers representing pharmaceuticals, biologics, medical/surgical device and diagnostics.
|Qualitative Research Consultants Association (QRCA)
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research – focus groups, in-depth interviews, in-context and observational research, and more.
|The Russian Association for Market and Opinion Research (OIROM – Russia)
The Russian Association for Market and Opinion Research is the first-in-Russia professional association of research companies.
|Research Association of New Zealand (RANZ – New Zealand)
Research Association New Zealand (previously the Market Research Society of New Zealand / AMRO) is the professional body for anyone involved or interested in market research in New Zealand.
SMIF, Sveriges Marknadsundersöaut;kningsföaut;retag, is the trade association for all survey companies operating in Sweden.
The 11 member companies of Suomen Markkinatutkimusliitto Ry (SMTL) have a strong commitment to quality and professional market research.
|Thailand Marketing Research Society (TMRS – Thailand)
Organization which works to create better understanding of market research, to promote the proper use of market research, and to upgrade the standards of market research in Thailand.
|Travel and Tourism Research Association (TTRA)
Founded in 1970, the Travel and Tourism Research Association (ttra) is a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development.
|Virke Marked & Analyse (Norway)
Virke, the Enterprise Federation of Norway is the most rapidly growing federation of enterprises in Norway.Virke has repesented research businesses in Norway since 2012.
VSMS-ASMS joins individual members and all relevant Swiss market and social research institutes under one roof.
The AGF operates the implementation and further development of continuous, quantitative audience measurement for video content including TV.
The Arbeitsgemeinschaft Online Forschung (AGOF) [Working Group for Online Media Research] is an affiliation of the leading online marketers in Germany. By providing a standardised online coverage currency and comprehensive data on online media consumption, AGOF makes the classic and mobile Internet a transparent and plannable advertising medium.
A non-profit organization established which serves to research audience behavior across media in Spain.
|Alliance for Audited Media (AAM – US)
The Alliance for Audited Media is a nonprofit, member-based organization that empowers media companies to transact with greater trust and confidence.
|ARG Media-Analyse (Austria)
Media Analyse is the largest study to collect print media coverage in Austria and also provides profound insight into the living conditions and in the consumer world of the Austrians. The MA provides the advertising industry with high quality, comprehensive, and detailed information on media use in Austria for print, radio, and internet.
|ATO (Czech Republic)
Association of Television Organizations has a status of SIG (Special Interest Group) of legal entities. ATO was established in 1997. The function of this Association is to protect and implement the common interests of its members, in particular: electronic television audience measurement in the Czech Republic using the TV metre method (electronic measurement project; hereinafter the “PEM”); commercial use of the PEM data; publicity and advertising; publishing and editing; analyses and negotiation of technically standardising, legislative and related measures in the field of broadcasting operation that are in the common interests of its members; and self-regulation.
|The Audit Bureau of Circulation (ABC)
The ABC founded in 1948 is a not for profit, voluntary organisation consisting of Publishers, Advertisers and Advertising Agencies. It has done pioneering work in developing audit procedures to verify the circulation data published by those newspapers and periodicals which have earned the right to display its emblem.
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
BRAT is a non-profit media and advertising industry group whose members are print and online publishers, agencies and advertisers, broadcast media companies, outdoor companies, and other interested third parties. The aim is to support the Romanian media and advertising industry by establishing common methods and standards of measurement.
CESP audits cover the whole system implemented by the research operator, from its design to the publication of the results.
The purpose of the CIM is to provide its members precise, objective, and reliable information necessary for the objectification and optimization of advertising investments in Belgium.
|The Coalition for Innovative Media Measurement (CIMM)
The Coalition for Innovative Media Measurement (CIMM) was founded in 2009 by leading television content providers, media agencies and advertisers to promote innovation in audience measurement for television and cross-platform media.
|Danske Medier Research
The mission is to give its members the best possible knowledge about Danish media usage, commercial models and international experience to their own business development, content and services.
|European Media Research Organization (EMRO)
EMRO is a registered association with the objective to promote contact and discussion of individuals working for organizations engaged in audience measurement at a national level for any medium or combination of media.
The I-COM Global Summit is the world’s leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. It’s a unique opportunity to explore the latest opportunities to achieve business advantage from Marketing Data & Measurement.
|The International Association of Joint Industry Committees (I-JIC)
i-jic is the international organisation which represents JIC organisations involved in media audience measurement and research or in auditing of media audience measurement.
|The International Federation of Audit Bureaux of Circulations (IFABC)
The International Federation of Audit Bureaux of Circulations (IFABC) is a voluntary federation of industry-sponsored organisations that have been established in nations throughout the world. IFABC members have a common commitment to the accurate and transparent reporting of comparable print and new media performance data.
JICPOPS stands for the Joint Industry Committee for Population Standards and is supported by the advertising industry including the Institute of Practitioners in Advertising, The Incorporated Society of British Advertisers, The Market Research Society, BARB, JICREG, NRS, RAJAR, Route and UKOM.
Launched in 1990, JICREG has revolutionised the way in which regional and local media advertising is planned, bought and sold, by providing credible and acceptable audience data for the vast majority of local newspapers and their websites. It has become the main currency used by advertisers, agencies, regional press publishers and their sales houses.
|Joint National Readership Survey (JNRS – Ireland)
The Joint National Readership Survey (JNRS) is the most definitive and respected benchmark in determining the buying and selling of advertising space in the print media in Ireland. Established in 1972, the JNRS offers advertisers a chance to better service their clients as the survey contains a wealth of valuable research on readership of newspapers and magazine, as well as lifestyle statements.
|Le CIAUMED (Morocco)
The establishment of the system of measuring television audience in Morocco is governed by the provisions of the decision of the High Authority for Audiovisual Communication (HACA) on legal and technical standards for the measure.
The Media Business’ Association is the trade group for Norwegian publishers.
|Media Development Authority of Singapore (MDA – Singapore)
The Media Development Authority of Singapore (MDA) promotes and regulates the media sector, so as to contribute towards economic growth and help foster a cohesive and inclusive society in Singapore.
MediaAuditFinland Oy was founded in 1955. It is a non-profit limited company owned by newspaper and periodical publishers, advertisers, and advertising and media agencies.Levikintarkastus Oy audits the circulations of about 400 periodicals and newspapers each year.
Médiamétrie was created in 1985 to meet the new needs of the French media landscape: the emergence of private radio stations on the FM band, the privatization of Europe 1 and the first string, the creation of Canal +, the release of the Five and Six.
|The Media Ratings Council (MRC)
The mission of the MRC is to secure for the media industry and related users audience measurement that is valid, reliable, and effective. The MRC accomplishes its objective by setting standards and conducting audits performed by an independent CPA firm to verify compliance with our Standards.
|The Media Research Group (MRG – UK)
The Media Research Group (MRG) is a non-profit making organisation which aims to promote an understanding of the techniques and uses of media research.
Since 1993, MMS implemented statistically reliable measurements of Swedish viewing. Since 2011, they also perform Web TV measurements in cooperation with the participating Web TV actors. MMS also monitors trends, develops new methods for measuring the moving image, and publish reports and surveys.
|National Readership Survey (NRS – UK)
The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain.
NOM has the broad objective mapping of reading overall media brands, regardless of the platform on which content is distributed.
The Austrian web analytics association (Öaut;WA) is a voluntary association of online sellers and advertising agencies. The objectives of the Öaut; are promoting the online market and in particular the collection of comparable and objective data to assess the performance of online services.
OzTAM is the official source of television audience measurement (TAM) covering Australia’s five mainland metropolitan markets and nationally for subscription television.
|Polskie Badania Internetu (PBI – Poland)
PBI is an association of digital publishers in Poland who set the standard for digital audience measurement.
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.
|Romanian Association for Audience Measurement (ARMA – Romania)
Romanian Association for Audience Measurement was founded in 2001 and has three categories of membership: television stations, advertisers and advertising agencies and media.
Route produces audience estimates for out-of-home advertising in Britain.
|South African Audience Research Foundation (SAARF – South Africa)
|SPIR (Czech Republic)
SPIR is a professional association engaged in the internet since 2000. At present, the membership of the association is 54 members.
TAM Ireland (Television Audience Measurement Ireland Ltd) oversees an accurate and effective audience measurement system for the whole of the television advertising industry.
|Television Industry Committee (TIC – Ukraine)
Television Industry Committee (TIC) is a professional association of leading TV-channels and media agencies. It represents interests of television industry of Ukraine. The main goal of TIC is to promote the development of TV industry in Ukraine.
|The Traffic Audit Bureau (TAB)
Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. is a non-profit organization whose historical mission has been to audit the circulation of out of home media in the United States.
|United Kingdom Online Measurement (UKOM – UK)
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with comScore.
Vinex is a group of publishers in the Netherlands who commission a study for the measurement of Internet Audience.
Business Intelligence / Data Warehousing
|The Data Management Association (DAMA)
DAMA is a non-profit volunteer organzation that strives to be the international voice of data management, the go-to place that any data professional will visit FIRST for resources, information, education and knowledge, and the world leader in data and information management practices and concepts.
|Healthcare Data Warehousing Association (HDWA)
The Healthcare Data Warehousing Association (HDWA) was founded in 2001 to serve as a forum where healthcare organizations planning or engaged in data warehousing and analytics can share ideas and lessons learned.
|Strategic and Competitive Intelligence Professionals
Established in 1986, SCIP is a global nonprofit membership organization for everyone involved in creating and managing business knowledge.
For 20 years, TDWI has been helping data professionals get smarter so the companies they work for can innovate and grow faster.
Analytics & Data Science
|American Association of Big Data Professionals (AABDP)
The organization’s goal is to champion innovation in big data technologies.
|American Statistical Association (ASA)
The American Statistical Association is the world’s largest community of statisticians, the “Big Tent for Statistics.”
|Big Data Value Association (BDVA)
The objectives of the Association are to boost European Big Data Value research, development and innovation and to foster a positive perception of Big Data Value.
|The Data Mining Group
The Data Mining Group (DMG) is an independent, vendor led consortium that develops data mining standards, such as the Predictive Model Markup Language (PMML).
|Data Mining Section of INFORMS
The mission of the Section on Data Mining is to promote and disseminate research and applications among professionals interested in theory, methodologies, and applications in data mining and knowledge discovery.
|Data Science Association
The Data Science Association is a non-profit professional group that offers education, professional certification, a “Data Science Code of Professional Conduct” and conferences / meetups to discuss data science (e.g. predictive / prescriptive analytics, algorithm design and execution, applied machine learning, statistical modeling, and data visualization).
|The Digital Analytics Association (DAA)
The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.
|International Institute of Business Analysis (IIBA)
With over 28,000 Members, over 230 Corporate Members and over 110 Chapters, International Institute of Business Analysis (IIBA) is the recognized, non-profit association for business analysis professionals around the world.
|International Machine Learning Society (IMLS)
The International Machine Learning Society is a non-profit organisation whose main aim is to foster machine learning research and whose main activity is the coordination of the annual International Conference on Machine Learning (ICML).
A Special Interest Group of the ACM, SIGKDD provides the premier forum for advancement and adoption of the “science” of knowledge discovery and data mining.
|The Royal Statistical Society (RSS – UK)
One of the world’s leading organisations to promote the importance of statistics and data, having done so since being founded in 1834. The RSS is a professional body for all statisticians and data analysts – wherever they may live.
Marketing / Advertising / Communications
|American Association of Advertising Agency’s (4A’s – US)
Founded in 1917, the 4A’s is the national trade association representing the advertising agency business in the United States.
|American Marketing Association (AMA – US)
The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe.
|The Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe’s online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.
|Institute for Practitioners of Advertising (IPA – UK)
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications.
|Institute for Public Relations
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations.
|The DMA (Direct Marketing Association)
DMA is the world’s leading independent organization for data-driven marketers. Our vision is for a world in which every marketer has the ability to provide their customers with exactly what they need, at precisely the right moment when they need it.